Build a communications toolkit to advance your alternative protein mission.

Designed specifically for organizations across the alternative protein ecosystem, the Strategic Communications Builder guides you through six practical steps to create a comprehensive toolkit — all in under an hour.

AI guidedExport to Word & PDFApproximately 45 minutes

Looking for more tailored support? to refine your outputs with expert guidance.

Strategic Communications Cycle: six steps arranged in a circle — Define the Problem, Get to Know Your Audience, Create Your Strategy, Develop Your Messaging, Choose Channels & Execute, Measure, Adapt & Build Trust.
The Builder

The Strategic Communications Builder

The Strategic Communications Builder guides organizations through a structured six-step process for developing a complete communications toolkit. Instead of starting with a blank page, you'll answer guided questions, receive AI-powered support, and generate practical communications resources tailored to your organization.

1
Problem Statement

Define the Problem

What problem are we trying to solve?

2
Audience-to-Action Matrix

Get to Know Your Audience

Who are we trying to reach and what do they care about?

3
COMMUNICATIONS STRATEGY

Create Your Strategy

What are we trying to achieve?

4
Messaging Matrix

Develop Your Messaging

What should we say and how should we say it?

5
Communications Plan

Plan & Execute

Where and how should we communicate?

6
Communications Review

Measure, Adapt & Build Trust

How do we learn, improve, and build credibility over time?

The Playbook

The Strategic Communications Playbook

The Strategic Communications Playbook explains the research, frameworks, and strategic thinking behind every question in the Builder. Designed specifically for organizations working across the alternative protein sector, it combines communications best practices with sector-specific insights to help organizations communicate more effectively.

Work Together

Start with a Free Strategy Consultation

Every organization's communications challenges are different. In this complimentary 30-minute consultation, we'll discuss your goals, audiences, current barriers, and the change you want your communications to support.

You'll leave with greater clarity about your communications priorities and the next step that would be most useful—whether that means using the Strategic Communications Builder independently or working together through a more tailored consultation, workshop, or strategy project.